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SOCIAL STRATEGY | SOCIAL MEDIA MANAGEMENT | PHOTOGRAPHY | CONTENT CREATION
Rach came to us with The Old Hangar at Bethany Cottages already open, a working family property in the South Burnett turned wedding, event and accommodation venue, but its content told a narrower story than the place deserved: all wedding, when the real pull was the history, the land, the stay, the feeling of arriving somewhere lived-in.
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We rebuilt the funnel content around four pillars, The Land, Gathered, Stay, Belong, and a feeling-first voice that leads with mood and sensory detail over features, trusting the visuals to do the explaining. A heritage origin story, drawn from interviews with the family, gave the property's history a place of its own. The result: a brand that finally feels the way the place does, "Some places you visit. Some places you feel," with weddings just one way in.
In just three months...
1.2K%
Viewers increased by
Nearly 25,000 unique accounts watched this content in three months, up from a fraction of that in June. That's not incremental growth, that's an entirely new audience finding the property.
1,000%+
Content interactions grew by
People aren't just watching, they're responding. Likes, comments, saves and shares are the audience actively engaging with the story, not passively consuming it.
530%
Views increased by
Views climbed to 85,000 in the space of three months. That's exactly the kind of momentum that turns a passing glance into someone remembering the name The Old Hangar, and into an enquiry.
499.7%
Engagement grew by
Saves, shares and comments grew by nearly 5x in three months. This is the moment content stops being background noise and starts prompting action, someone saving a post to come back to, sharing it, or leaving a comment.
