ABOUT US
Every brand is different and so is our approach.
Good marketing starts with good listening and a genuine understanding of who you are and what you’re building.
BEC BRESOLIN
CREATIVE CONTENT STRATEGIST
Bec brings a creative spark to every project she touches. With a natural eye for content and a deep passion for storytelling, she helps brands craft visuals that not only stand out but truly connect. From trend forecasting to capturing scroll stopping moments, she has a knack for knowing what works, and making it work well.
Bec combines strategy, creativity and heart to deliver content that feels authentic and impactful. She's all about building real relationships and helping businesses show up with confidence, whether it's a brand shoot, campaign rollout, or social storytelling.
Outside of her work here, Bec is the founder of The Bec Project, where she supports women to shift their mindset, ditch the pressure of perfection and step into their most empowered selves. Driven, outgoing and never far from her camera, she’s passionate about helping others feel seen and that passion shines through in everything she does.
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Whitney BARNES
Managing director
I’ve always had a thing for small businesses, the ones built around kitchen tables, fuelled by big dreams, late nights and a whole lot of heart. That’s where The Social Blend began also, wanting to help those kinds of brands show up confidently and connect with the people who matter most.
As time went on, I found myself being pulled into regional communities and honestly? That’s where the magic really hit. There’s something special about the way regional businesses show up for each other and when they come together to put their place on the map? It’s powerful. Now, I’m not just here for great marketing. I’m here to help communities thrive by bringing businesses together, telling real stories and creating content that captures all of this.
With a postgrad in Behavioural Economics, I’ve always been fascinated by why people choose, connect and trust brands; so everything I do is backed by both heart and strategy. Because good marketing can grow a business… but great marketing? It can lift a whole region. And I’m all in for that.
OUR VALUES
Our kind of marketing
START WITH PEOPLE
01
Real brands are built on trust. We design everything to connect with the humans behind the screen, not just the algorithm.
MAKE IT MAKE SENSE
02
We lead with strategy, every word and post has a purpose. No noise, no guesswork, just thoughtful moves that drive real growth.
KEEP IT HUMAN
03
We skip the jargon and lean into what makes you, you. Because marketing should feel like a conversation, not a campaign.
CREATE WITH PURPOSE
04
We don’t do content for content’s sake. Everything we craft is built to reflect your values, spark emotion, and leave a lasting impression.
OUR APPROACH
The heart behind the work
We work with small and regional businesses that care about showing up with heart. Our approach blends strategy with storytelling that feels real, not rehearsed.
We get to know your brand, your community and what makes you different, so we can create marketing that’s clear, consistent and genuinely connected. No fluff. No pressure. Just thoughtful work that fits where you are and where you’re headed.
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WHAT OUR CLIENTS SAY
"The Social Blend take the time to deeply understand your goals, brand voice and audience, then handle everything from strategy to execution seamlessly. The biggest difference with The Social Blend is the way Whitney takes ownership of the process. She doesn’t just post content she ensures that every piece aligns with our business objectives and maximises engagement"
- Claims Hero
WHAT OUR CLIENTS SAY
"We have been able to ensure that we can remain consistent with our social media messaging without spending hours pouring through content and posting ourselves. She has been great in communicating our brand to other businesses we are looking to collaborate with. Whitney brings fresh ideas and innovation to any business she is working with!"
The Firebreak
WHAT OUR CLIENTS SAY
"Working with TSB has been so helpful in bolstering my brand. I've honestly felt like an expert has been holding my hand along the way helping me figure out my brand voice and teaching me really strategic things that I had no idea about. Even the smallest things have been so beneficial already."
WithMiaElizabeth