The Firebreak
A luxury off-grid escape with a story worth sharing. It was time to show why this wasn’t just a place to stay it was an experience to remember.
The Firebreak had stunning visuals and a powerful story but needed help shaping it into a compelling, consistent brand voice and content plan that could scale with their vision.
We leaned into what made them different, off-grid luxury, raw beauty and slow, intentional stays. From there, we developed a content strategy focused on storytelling, emotional connection, and showcasing real guest moments that would inspire bookings and brand love.
From seasonal social campaigns to PR outreach and launch support for new offerings (like elopements and editorial retreats), we worked closely with the team to ensure every piece of content aligned with their ethos: considered, connected and quietly bold.
Their community is growing with people who value quality. Bookings and brand exposure are on the rise, they’ve attracted event enquiries, featured in regional lifestyle media and are building a reputation as one of South East QLD’s most unique stays. With a brand that stays true to their roots.
Our Story in Numbers
618.2%
Reach increased by
This means over 6x more people saw their content than before. It shows the content strategy is getting their work in front of new eyes, not just their existing followers.
4.5K%
Link clicks gre by
A massive spike in link clicks means people were actually interested enough to take action. For a service based business, this is a major signal of buyer intent.
67.4%
Profile visits rose by
More profile visits means more people were checking out who they are and what they do often after seeing a Reel, story, or post. It shows increased curiosity and awareness.
450%
New acc messages
The conversion gold! means more potential clients are sliding into their DMs to enquire, connect or book. It’s a clear sign that the content is not only performing, but building trust.
"We have been able to ensure that we can remain consistent with our social media messaging without spending hours pouring through content and posting ourselves. She has been great in communicating our brand to other businesses we are looking to collaborate with. Whitney brings fresh ideas and innovation to any business she is working with!"
