Motherland
As Motherland’s community grew nationally, they needed support managing social media in a way that honoured their mission, balancing sensitive storytelling, community and campaigns, while staying consistent.
We supported Motherland as an extension of their team, bringing consistency, care and story-led direction to their social media and campaigns.
We led content creation and monthly social media management, supporting Motherland’s storytelling, community engagement and campaign rollouts with a consistent, thoughtful presence online.
We brought this to life by sharing founder stories and amplifying the voices of rural mums, supported by thoughtful content creation and capture, and a carefully mapped content calendar that reflected trust, care and connection.
The result was strong, sustained growth across Motherland’s social channels, with a substantial increase in followers, consistently high engagement, and an outpouring of positive feedback from the community. The content directly supported demand for Motherland’s programs, helping to fill program spots and strengthen awareness nationally, all while staying true to the heart of the mission.
What we achieved in 6 months
2.8 MILLION
Content views
This level of visibility shows strong distribution across platforms, with content consistently surfacing in feeds and being consumed. More views = more brand exposure, familiarity and top-of-mind awareness over time.
6,800+
Link clicks
This shows intent. Audiences moved beyond the feed to explore the brand further, visit profiles, and click through to websites or key pages, a strong signal that content is driving curiosity, trust and action.
3,600+
New followers
The audience isn’t just watching, it’s growing. Follower growth reflects sustained interest, increased brand credibility, and a growing community of people who want to see more, not just once, but ongoing.
35,000+
Visits we recieved
Audiences moved beyond the feed to explore the brand further, visiting profiles and clicking through to websites or key pages, it's a strong signal that content is driving curiosity, trust and action.
