CAMPAIGN STRATEGY | SOCIAL MEDIA MANAGEMENT | PHOTOGRAPHY | CONTENT CREATION
Toni-Maree and Cameron Bishop came to us at the very start, a second vineyard, a move to the Noosa River and a brand that needed to exist before the vines did. They wanted Dune Road Vineyard's story told with care from day one, not bolted on once the wine was ready.
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We built the social presence from the ground up: a launch strategy, on-site content capture and a rollout paced to share the land, the process and the people behind the label as it all came together. A dedicated microinfluencer campaign and a community program to bring in early supporters before a single bottle was being sold. One of the more unexpected wins came from an initiative connecting the vineyard with Noosa Art Trail artists, turning wine into an entry point that placed them inside a whole new creative community. The result was a brand with a genuine foundation before the first vintage or even vines hit the ground, content, community and a story already in motion, built for a vineyard just getting started.
Our Story in Numbers
3.9K%
Reach increased by
Reach went from a handful of people to over 14,000 unique accounts in less than year (even before there was wine available or a cellar to visit). That's not the existing following seeing more, that's an entirely new audience discovering the vineyard.
517.1%
Views increased by
Their content isn't being scrolled past, it's being watched. That kind of engagement is exactly what turns a passing glance into someone remembering the name Dune Road Vineyard.
4.0K%
Content interactions grew by
People aren't just watching, they're responding. Likes, comments, saves and shares are the audience actively engaging with the story, not passively consuming it.
261.2%
Profile visits rose by
Before someone visits the cellar door, they visit the profile. This is the moment of genuine curiosity, people actively choosing to learn more about who's behind the wine.
Thank you for making us predominant! We had never considered ourselves artists, and now we have a whole peer group in that genre. I have relied on Whitney on so many levels and the vibe she created for us was so much fun.
Toni-Maree - Dune Road Vineyard
Retainer Partnership Client
