Ce jour-là
Born from a love of Liberty prints and timeless childhoods, the brand was ready to launch but needed help shaping its voice and presence online.
Ce jour-là existed in a beautiful vision, heartfelt, nostalgic and rooted in motherhood but hadn’t yet found its voice or digital home. There was no content strategy or social footprint, just an idea ready to take its first steps.
We focused on sentiment and story building every piece of copy and content to reflect softness, purpose, and the timeless joy of childhood. Every caption, copy and post was designed to feel like a conversation with a like minded parent.
We mapped out the full launch calendar, created a library of captions, crafted product and brand copy and helped coordinate collaborations with creators who shared the same values. It was slow marketing done with care and intention.
Ce jour-là very recently launched with a strong and memorable presence, building a warm, engaged following from day one. The brand has since been embraced by influencers and customers alike, with quick purchases of key styles, high story engagement and glowing feedback on both the message and the pieces themselves. A launch that felt as beautiful as the brand.
What we achieved in 2 months
89,428
Accounts viewed us
More than five times the number of people are now seeing their content. This shows that the posts are landing in front of fresh, potential clients, not just existing followers.
2,096
Website link clicks
People are not just seeing the content, they’re taking action. A huge spike in clicks means more people are visiting their website or enquiry page after engaging with posts.
35,219
Accounts reached
This reflects genuine curiosity. After seeing a post or story, more people are checking out who Motif is, what they offer, and how to work with them.
4,627
Visists we recieved
The ultimate conversion metric. These DMs represent new enquiries, client leads and collaboration opportunities. It's proof the content is doing its job.
.png)
