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Marketing for small and regional businesses. 
Grounded in strategy, built on story.

We help brands get clear on their message, show up consistently online and create content that actually connects.

OUR WORK

Most businesses don’t need more marketing.
They need less noise and better direction.

HOW WE HELP

You’ve tried a bit of everything and it’s started to feel heavy.
That’s where we step in.

  • For consistent visibility without the day-to-day stress.

    What’s included:
    → Monthly content planning aligned to your goals
    → Post creation (captions + visuals)
    → Scheduling and publishing
    → Ongoing optimisation and refinement
    → Clear monthly deliverables

  • For launches, seasons and moments that need focus.

     

    → Campaign concept and strategy
    → Content planning and rollout structure
    → Content creation and capture
    → Copywriting and messaging alignment
    → Defined timeline with a clear start and finish

  • For clarity when you’re feeling stuck or unsure.

     

    → Strategy intensives tailored to your business
    → Campaign or launch planning sessions
    → Direction on content, platforms and priorities
    → Actionable next steps (not vague advice)
    → Flexible consulting hours used intentionally

WHO IT'S FOR

For small and regional businesses who care about connection, not just visibility.

YOU VALUE REAL CONNECTION

You want your marketing to feel human, considered and genuine, the kind that builds trust with the people who matter, not just numbers on a screen.

YOU'RE DONE BEING REACTIVE

You’re ready to move away from last-minute posting and constant catch-up and towards a calmer, more intentional way of showing up online.

YOU WANT STRUCTURE

You understand that good strategy gives creativity direction, and you value support that respects your time, your capacity, and the reality of running a small or regional business.

WHO WE'VE WORKED WITH

WHAT OUR CLIENTS SAY

"The Social Blend take the time to deeply understand your goals, brand voice and audience, then handle everything from strategy to execution seamlessly. The biggest difference with The Social Blend is the way Whitney takes ownership of the process. She doesn’t just post content she ensures that every piece aligns with our business objectives and maximises engagement"

- Claims Hero

WHAT OUR CLIENTS SAY

"We have been able to ensure that we can remain consistent with our social media messaging without spending hours pouring through content and posting ourselves. She has been great in communicating our brand to other businesses we are looking to collaborate with. Whitney brings fresh ideas and innovation to any business she is working with!"

The Firebreak

WHAT OUR CLIENTS SAY

"Working with TSB has been so helpful in bolstering my brand. I've honestly felt like an expert has been holding my hand along the way helping me figure out my brand voice and teaching me really strategic things that I had no idea about. Even the smallest things have been so beneficial already."

WithMiaElizabeth

LET'S CHAT

Marketing that fits the way you actually run your business.

Designed for small and regional businesses that care about how they show up.

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